Simple ways to Optimize Website For SEO

SEO strategies help you to rank higher on the search engine’s results page (SERP). This means that when your target customers search for products and services that your industry offers to find your website.

Implementing SEO strategies help you to rank higher on the search engine’s results page (SERP). This means that when your target customers search for products and services that your industry offers, they are likely to find your website. When you repeatedly appear on the SERP, users become aware of your site and your business. This increases the chances of landing potential customers on your webpages.

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SEO is a Cost-Effective Advertising Strategy

Some SEO-related tools such as the Google Keyword Planner and Google Analytics provide quantitative data to help you understand your market, analyze the trends, and know your competitors’ standings. It helps you identify popular and valuable keywords so you can decide how to structure or revise your content.

Even if you don’t have directories you want to disallow from indexing, having a robots.txt file is a best practice since it also points crawl bots to your sitemap.Not sure if you already have a robots.txt file? Go to yourdomain.com/robots.txt. If you see a file, you’re all set. If not, Yoast can help you generate one, or you can manually create one using a text editor and upload it to the root of your domain. Once your file is in place, use Google’s tester tool to verify everything works correctly.

• Google Analytics Starter Guide — Best Beginner SEO Reports
• How To Add a User to Google Analytics
• How To Measure Website Traffic with Google Analytics
• How To Track SEO Conversions: 10 Metrics To Measure
• How To Set Up Google Analytics Goals